29 листопада на черговому засіданні Славутської міської ради депутати затвердили Бренд Славути авторства Вікторії Максимчук.
Дана робота стала переможцем Конкурсу на розробку бренду м. Славута, набравши найбільшу кількість голосів громадян у фінальному голосуванні.
Також затверджено Порядок використання бренду міста Славути. Ключовими моментами даного Порядку є те, що:
● Бренд не замінює офіційну символіку міста (герб і прапор).
● Затверджений бренд Славути не є сталим та може змінюватися в процесі соціально-економічного розвитку міста, про що приймається відповідне рішення міської ради щодо проведення ребрендингу.
” Бренд – це імідж міста, який не створюється за пів року і навіть за рік. Тому проведений Конкурс – це лише перша сходинка, а далі – це копітка робота над маркетингом нашого славного міста, до якого запрошуємо всіх і кожного славутчанина”, – зазначають в оргкомітеті.
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